GRP – GR9: Strategic Communication in Total Rewards
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This course provide an introduction to strategic communication, focusing on total rewards communication. It begins by establishing the purpose and value of strategic communication along with discussing how behaviours can be influenced by communications. In addition, an eight-step process is detailed providing guidance for creating an effective and effcient communication campaign. Case studies provide participants an opportunity to apply the eight-step process. Furthermore, specific communications related to each of the total rewards elements are highlighted, as are suggestions for communicating special situations, such as a merger or an acquisition.
Learn the rationale for strategically planning a communication campaign.
Discuss the characteristics of effective communication.
Obtain an understanding of the eight steps of the communication process.
Identify the appropriate communication channel to deliver the message.
Review specific total rewards communications considerations and special situations.
Find out how to effectively and effciently manage your communication campaign.
What you will learn
1. Communication Strategy and Total Rewards
Total rewards concepts and components
Strategic total rewards communication
Management’s role in communication
2. Communication Fundamentals
Fundamentals of communication
Potential barriers to effective communication
The strategic communication process
3. The Strategic Communication (Process: Steps 1-4)
Step 1 — Analyse the situation
Step 2 — Define the objectives
Step 3 — Conduct audience research
Step 4 — Determine key messages
4. The Strategic Communication (Process: Steps 5-6)
Step 5 — Select the communication channel: Face-to-face / Paper-based / Technology-based
Step 6 — Develop the communications campaign
5. The Strategic Communication (Process: Steps 7-8)
Step 7 — Implement the campaign
Step 6 — Evaluate the campaign
Managing the communication campaign
6. Total Rewards Communication and Special Situations
Total rewards communication: Compensation / Benefits / Work-life effectiveness / recognition / Performance management / Talent development
Communicating the value of a total rewards statement
Working effectively with external vendors and internal communication departments
E-learning plus e-binder & online exam
E-binder & online exam
All materials and binder will be in electronic format.
For e-learning arrangement, participant will receive an email invitation to activate a Learner Dashboard (WorldatWork platform) account for accessing educational contents and pre-recorded videos.