GRP – GR9: Strategic Communication in Total Rewards

From 10,000.00 to 11,000.00
Registration for GRP – GR9: Strategic Communication in Total Rewards (E-learning plus e-binder and online exam)
Sales end on 31/12/2023
11,000.00 11000.0 HKD
Registration for GRP – GR9: Strategic Communication in Total Rewards (E-binder and online exam)
Sales end on 31/12/2023
10,000.00 10000.0 HKD
  • Member discount is available exclusively if you log in as a member (Join us Now!)

  • When logged in, individual members should enrol themselves only, as non-members are not entitled to your member's discount.

This course provide an introduction to strategic communication, focusing on total rewards communication. It begins by establishing the purpose and value of strategic communication along with discussing how behaviours can be influenced by communications. In addition, an eight-step process is detailed providing guidance for creating an effective and effcient communication campaign. Case studies provide participants an opportunity to apply the eight-step process. Furthermore, specific communications related to each of the total rewards elements are highlighted, as are suggestions for communicating special situations, such as a merger or an acquisition.

  • Learn the rationale for strategically planning a communication campaign.

  • Discuss the characteristics of effective communication.

  • Obtain an understanding of the eight steps of the communication process.

  • Identify the appropriate communication channel to deliver the message.

  • Review specific total rewards communications considerations and special situations.

  • Find out how to effectively and effciently manage your communication campaign.

What you will learn

1. Communication Strategy and Total Rewards

  • Total rewards concepts and components

  • Strategic total rewards communication

  • Effective communication

  • Management’s role in communication

2. Communication Fundamentals

  • Fundamentals of communication

  • Communication models

  • Effective communication

  • Potential barriers to effective communication

  • The strategic communication process

3. The Strategic Communication (Process: Steps 1-4)

  • Step 1 — Analyse the situation

  • Step 2 — Define the objectives

  • Step 3 — Conduct audience research

  • Step 4 — Determine key messages

  • Case study

4. The Strategic Communication (Process: Steps 5-6)

  • Step 5 — Select the communication channel: Face-to-face / Paper-based / Technology-based

  • Step 6 — Develop the communications campaign

5. The Strategic Communication (Process: Steps 7-8)

  • Step 7 —  Implement the campaign

  • Step 6 —  Evaluate the campaign

  • Case study

  • Managing the communication campaign

6. Total Rewards Communication and Special Situations

  • Total rewards communication: Compensation / Benefits / Work-life effectiveness / recognition / Performance management / Talent development

  • Communicating the value of a total rewards statement

  • Special situations

  • Working effectively with external vendors and internal communication departments


E-learning plus e-binder & online exam

Member HK$9,000;

Non-member HK$11,000

E-binder & online exam

Member HK$8,000;
Non-member HK$10,000

Click here for other payment methods apart from credit card


  • All materials and binder will be in electronic format.

  • For e-learning arrangement, participant will receive an email invitation to activate a Learner Dashboard (WorldatWork platform) account for accessing educational contents and pre-recorded videos.

Click here for flyer

Date & Time
31 December 2023
00:00 23:00 Asia/Hong_Kong

Hong Kong Institute of Human Resource Management (HKIHRM)

+852 2881 5113