GRP – GR9: Strategic Communication in Total Rewards

This course provide an introduction to strategic communication, focusing on total rewards communication. It begins by establishing the purpose and value of strategic communication along with discussing how behaviours can be influenced by communications. In addition, an eight-step process is detailed providing guidance for creating an effective and effcient communication campaign. Case studies provide participants an opportunity to apply the eight-step process. Furthermore, specific communications related to each of the total rewards elements are highlighted, as are suggestions for communicating special situations, such as a merger or an acquisition.

• Learn the rationale for strategically planning a communication campaign.

• Discuss the characteristics of effective communication.

• Obtain an understanding of the eight steps of the communication process.

• Identify the appropriate communication channel to deliver the message.

• Review specific total rewards communications considerations and special situations.

• Find out how to effectively and effciently manage your communication campaign.

What you will learn

1. Communication Strategy and Total Rewards

• Total rewards concepts and components

• Strategic total rewards communication

• Effective communication

• Management’s role in communication
  

2. Communication Fundamentals

• Fundamentals of communication

• Communication models

• Effective communication

• Potential barriers to effective communication

• The strategic communication process
  

3. The Strategic Communication (Process: Steps 1-4)

• Step 1 — Analyse the situation

• Step 2 — Define the objectives

• Step 3 — Conduct audience research

• Step 4 — Determine key messages

• Case study

4. The Strategic Communication (Process: Steps 5-6)

• Step 5 — Select the communication channel: Face-to-face / Paper-based / Technology-based

• Step 6 — Develop the communications campaign
  

5. The Strategic Communication (Process: Steps 7-8)

• Step 7 —  Implement the campaign

• Step 6 —  Evaluate the campaign

• Case study

• Managing the communication campaign
  

6. Total Rewards Communication and Special Situations

• Total rewards communication: Compensation / Benefits / Work-life effectiveness / recognition / Performance management / Talent development

• Communicating the value of a total rewards statement

• Special situations

• Working effectively with external vendors and internal communication departments

Fee:

Remarks: 

• All materials and binder will be in electronic format.
  

• For e-learning arrangement, participant will receive an email invitation to activate a Learner Dashboard (WorldatWork platform) account for accessing educational contents and pre-recorded videos.

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