Legal Essentials for Digital Media Promotion
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With the advancement of technologies nowadays, the use and legal implications of digital media promotion are demanding. HR professionals need to acquire a greater understanding of the legal knowledge necessary for safeguarding the corresponding legal rights in relation to digital media promotion.
To provide a comprehensive guide to the key legal principles, with a view to facilitating their direct application by professionals and managers to daily work situations.
1. Overview of digital media promotion
2. Digital media benefits and governing laws
3. Digital media privacy and copyright issues
Trade Descriptions Ordinance (Cap. 362)
Personal Data (Privacy) Ordinance (Cap. 486)
Copyright Ordinance (Cap. 528)
4. Case studies and situation reviews
18 February 2022 (Fri)
14:30 – 17:30
Cantonese (With English Materials)
Member – HK$1,100
Co-organised with Hong Kong Legal Training Institute
Speaker: Practising Barrister